Welcome!
Thanks for stopping by.
I’m a mixed-methods researcher with almost ten years’ experience built advocating for users in product, policy, and services. My insights have been used to improve usability, find product-market fit, support behavior change, shift organizational culture, and improve access to quality healthcare.
Right now I’m a lead user researcher working to build UX maturity and improve Home Depot’s online experience. My current role involves a significant investment in mentoring and training others, but you can find some examples of my past work as an individual contributor below.
Product strategy
Digitizing a pilot mental health service
- Research strategy
- User research
- Product-market fit
Service innovation
Getting customers affordable and convenient prescriptions
- Concept testing
- Design strategy
- Innovation workshops
Usability testing
Assessing a PPE vendor registry during COVID-19
- Participant recruitment
- Usability testing
- In-depth interviews
Observational study
Understanding the causes of workplace exclusion
- Employee observation
- Desk research
- Prototyping
International study
Understanding access to education in Gambia
- In-depth interviews
- Student observations
- Socio-economic analysis
User research
Testing a mobile game MVP
- Heuristic evaluation
- Play testing and UI changes
- Persona development
“Laura’s research is powerful and will be foundational in the next phase of our work”
Carolyn Schauble, Behavioral Health Program, Premera Blue Cross